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	<title>Purestone Blog &#187; Simon Butler</title>
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	<description>the customer engagement agency</description>
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		<title>Consumer Writes&#8230;</title>
		<link>http://www.purestoneblog.co.uk/2011/06/consumer-writes/</link>
		<comments>http://www.purestoneblog.co.uk/2011/06/consumer-writes/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 15:39:14 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[online customer engagement]]></category>
		<category><![CDATA[Simon Butler]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/?p=148</guid>
		<description><![CDATA[It was 60 years ago that Bill Haley &#38; ‘rock ‘n’ roll’ music created a generation gap between young people and their parents. Today, the use of digital media is creating a new generation gap &#8211; the digital “divide” – not just in accessibility but in how the generations use those technologies. The willingness to [...]]]></description>
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		<title>A great web experience begins with YOU!</title>
		<link>http://www.purestoneblog.co.uk/2011/02/a-great-web-experience-begins-with-you/</link>
		<comments>http://www.purestoneblog.co.uk/2011/02/a-great-web-experience-begins-with-you/#comments</comments>
		<pubDate>Mon, 28 Feb 2011 11:29:12 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Agency]]></category>
		<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Design/Creative]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[E-marketing]]></category>
		<category><![CDATA[Simon Butler]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/?p=136</guid>
		<description><![CDATA[For most organisations – the question is no longer ‘Do you have a website?’ but ‘What kind of website do you have?’.  The quality of an organisations online presence is now the defining business metric – where a small, agile organisation can outperform the largest brands through well considered, cleverly constructed campaigns which drive potential [...]]]></description>
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		<title>The Importance of Being Earnest (with Data)</title>
		<link>http://www.purestoneblog.co.uk/2010/01/the-importance-of-being-earnest-with-data/</link>
		<comments>http://www.purestoneblog.co.uk/2010/01/the-importance-of-being-earnest-with-data/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 09:54:54 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Simon Butler]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=59</guid>
		<description><![CDATA[‘Rumpole of the Bailey&#8217; DVD box set ‘The Beatles’ Rock Band PS3 ‘Zulu’ on Blu-ray Freakonomics: A Rogue Economist Explores the Hidden Side of Everything Tomy Octopals Bath Toy What is this? I’ll tell you, it’s a list of the last five things I bought from Amazon! Sirloin steak Mixed salad Kellogg&#8217;s Bran flakes The Times [...]]]></description>
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		<title>Dirty, dirty Data &#8211; necessary evil or the Fountain of Eternal Marketing youth?</title>
		<link>http://www.purestoneblog.co.uk/2009/11/dirty-dirty-data-necessary-evil-or-the-fountain-of-eternal-marketing-youth/</link>
		<comments>http://www.purestoneblog.co.uk/2009/11/dirty-dirty-data-necessary-evil-or-the-fountain-of-eternal-marketing-youth/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 11:23:08 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Data]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[E-marketing]]></category>
		<category><![CDATA[Simon Butler]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=11</guid>
		<description><![CDATA[Data seems to be coming to the fore again. In every context data forms the central part of every direct marketing campaign- be it off or online. In the ‘old days’ you had a very good reason to keep data clean and current &#8211; at the very least you saved the postage and production cost [...]]]></description>
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		<title>New Business Generation &#8211; Has Digital &amp; E-marketing had its day?</title>
		<link>http://www.purestoneblog.co.uk/2009/07/new-business-generation-has-digital-e-marketing-had-its-day/</link>
		<comments>http://www.purestoneblog.co.uk/2009/07/new-business-generation-has-digital-e-marketing-had-its-day/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 12:01:59 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[E-marketing]]></category>
		<category><![CDATA[New business generation]]></category>
		<category><![CDATA[Simon Butler]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=23</guid>
		<description><![CDATA[With marketing budgets getting tighter ( is that even possible?), unsurprisingly Marketeers must validate and account for every £ or $ they spend. The need to create, qualify and groom new business leads for Sales is the ‘de-facto’ measure for the performance of every marketeer. The Finance Directors challenge of ‘Prove your value to me’ [...]]]></description>
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		<title>What’s the easiest way to keep your revenue moving forward?</title>
		<link>http://www.purestoneblog.co.uk/2009/07/what%e2%80%99s-the-easiest-way-to-keep-your-revenue-moving-forward/</link>
		<comments>http://www.purestoneblog.co.uk/2009/07/what%e2%80%99s-the-easiest-way-to-keep-your-revenue-moving-forward/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 13:41:18 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[E-marketing]]></category>
		<category><![CDATA[Building business]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[New business generation]]></category>
		<category><![CDATA[Retaining customers]]></category>
		<category><![CDATA[Simon Butler]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=36</guid>
		<description><![CDATA[Since the beginning of the year, I’ve been involved in a whole lot more discussions with Clients ( and prospective Clients ) about revenue or business generation. My first question is always ‘ Are you maximising your relationships with your existing Customers?’  It seems an obvious point but so many organisations devote huge resources to [...]]]></description>
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