<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Purestone Blog &#187; E-marketing</title>
	<atom:link href="http://www.purestoneblog.co.uk/tag/e-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.purestoneblog.co.uk</link>
	<description>the customer engagement agency</description>
	<lastBuildDate>Mon, 26 Sep 2011 10:20:05 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>The curious incident of the flashing Blackberry in the Night Time</title>
		<link>http://www.purestoneblog.co.uk/2011/07/the-curious-incident-of-the-flashing-blackberry-in-the-night-time/</link>
		<comments>http://www.purestoneblog.co.uk/2011/07/the-curious-incident-of-the-flashing-blackberry-in-the-night-time/#comments</comments>
		<pubDate>Thu, 14 Jul 2011 10:19:37 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Agency]]></category>
		<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[E-marketing]]></category>
		<category><![CDATA[James Smee]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/?p=169</guid>
		<description><![CDATA[I love email.  I really do.  I find it fascinating.  If you stand back and look at what it’s become to the modern world it’s fairly staggering.  It’s ingrained itself into cultures and societies the world over.  It’s shaped how we talk to one another and share information.  It’s developed its own unique code of conduct and etiquette – one that is multi layered, intricate and laced with nuance.  The lure of the flashing ‘you’ve got new mail’ LED light on the Blackberry can break the hardiest, most resilient of people at 3 in the morning when you catch a glimpse of the phone on the bedside cabinet.  The golden envelope in the system tray can be the single most disruptive thing on the day you have to get that document written.  It’s powerful stuff.]]></description>
		<wfw:commentRss>http://www.purestoneblog.co.uk/2011/07/the-curious-incident-of-the-flashing-blackberry-in-the-night-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A great web experience begins with YOU!</title>
		<link>http://www.purestoneblog.co.uk/2011/02/a-great-web-experience-begins-with-you/</link>
		<comments>http://www.purestoneblog.co.uk/2011/02/a-great-web-experience-begins-with-you/#comments</comments>
		<pubDate>Mon, 28 Feb 2011 11:29:12 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Agency]]></category>
		<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Design/Creative]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[E-marketing]]></category>
		<category><![CDATA[Simon Butler]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/?p=136</guid>
		<description><![CDATA[For most organisations – the question is no longer ‘Do you have a website?’ but ‘What kind of website do you have?’.  The quality of an organisations online presence is now the defining business metric – where a small, agile organisation can outperform the largest brands through well considered, cleverly constructed campaigns which drive potential [...]]]></description>
		<wfw:commentRss>http://www.purestoneblog.co.uk/2011/02/a-great-web-experience-begins-with-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dirty, dirty Data &#8211; necessary evil or the Fountain of Eternal Marketing youth?</title>
		<link>http://www.purestoneblog.co.uk/2009/11/dirty-dirty-data-necessary-evil-or-the-fountain-of-eternal-marketing-youth/</link>
		<comments>http://www.purestoneblog.co.uk/2009/11/dirty-dirty-data-necessary-evil-or-the-fountain-of-eternal-marketing-youth/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 11:23:08 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Data]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[E-marketing]]></category>
		<category><![CDATA[Simon Butler]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=11</guid>
		<description><![CDATA[Data seems to be coming to the fore again. In every context data forms the central part of every direct marketing campaign- be it off or online. In the ‘old days’ you had a very good reason to keep data clean and current &#8211; at the very least you saved the postage and production cost [...]]]></description>
		<wfw:commentRss>http://www.purestoneblog.co.uk/2009/11/dirty-dirty-data-necessary-evil-or-the-fountain-of-eternal-marketing-youth/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Business Generation &#8211; Has Digital &amp; E-marketing had its day?</title>
		<link>http://www.purestoneblog.co.uk/2009/07/new-business-generation-has-digital-e-marketing-had-its-day/</link>
		<comments>http://www.purestoneblog.co.uk/2009/07/new-business-generation-has-digital-e-marketing-had-its-day/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 12:01:59 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[E-marketing]]></category>
		<category><![CDATA[New business generation]]></category>
		<category><![CDATA[Simon Butler]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=23</guid>
		<description><![CDATA[With marketing budgets getting tighter ( is that even possible?), unsurprisingly Marketeers must validate and account for every £ or $ they spend. The need to create, qualify and groom new business leads for Sales is the ‘de-facto’ measure for the performance of every marketeer. The Finance Directors challenge of ‘Prove your value to me’ [...]]]></description>
		<wfw:commentRss>http://www.purestoneblog.co.uk/2009/07/new-business-generation-has-digital-e-marketing-had-its-day/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

