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	<title>Purestone Blog &#187; Data</title>
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	<description>the customer engagement agency</description>
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		<title>The Importance of Being Earnest (with Data)</title>
		<link>http://www.purestoneblog.co.uk/2010/01/the-importance-of-being-earnest-with-data/</link>
		<comments>http://www.purestoneblog.co.uk/2010/01/the-importance-of-being-earnest-with-data/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 09:54:54 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Simon Butler]]></category>

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‘Rumpole of the Bailey&#8217; DVD box set
‘The Beatles’ Rock Band PS3
‘Zulu’ on Blu-ray
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
Tomy Octopals Bath Toy

What is this? I’ll tell you, it’s a list of the last five things I bought from Amazon!

Sirloin steak
Mixed salad
Kellogg&#8217;s Bran flakes
The Times
Nurofen

What is it? The contents of my shopping basket and [...]]]></description>
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		<title>How do you solve a problem like&#8230;.CRM?</title>
		<link>http://www.purestoneblog.co.uk/2009/11/how-do-you-solve-a-problem-likecrm/</link>
		<comments>http://www.purestoneblog.co.uk/2009/11/how-do-you-solve-a-problem-likecrm/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 09:36:19 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Data]]></category>

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If I’m totally honest, I’m hardly being a visionary when I say that it’s strategically vital for all organisations to build customer loyalty and increase the ‘share of budget’ available? Research regularly tells us that the most significant increases in profitability are derived by increases in customer retention of as little as five per cent. [...]]]></description>
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