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	<title>Purestone Blog &#187; Customer Relationship Management</title>
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	<description>the customer engagement agency</description>
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		<title>From engagement to sale, the story everyone wants to tell</title>
		<link>http://www.purestoneblog.co.uk/2010/03/from-engagement-to-sale-the-story-everyone-wants-to-tell/</link>
		<comments>http://www.purestoneblog.co.uk/2010/03/from-engagement-to-sale-the-story-everyone-wants-to-tell/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 10:17:13 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
				<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
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		<description><![CDATA[
			
				
			
		
My starting point for this post was the desire to paint a picture of the ideal online customer engagement cycle – a sound strategy, intelligently and tactically implemented&#8230; Bear with me, sounds like the start of a sales pitch I know, and it kind of is, but it’s also hopefully a useful exercise (and of [...]]]></description>
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		<title>How do you solve a problem like&#8230;.CRM?</title>
		<link>http://www.purestoneblog.co.uk/2009/11/how-do-you-solve-a-problem-likecrm/</link>
		<comments>http://www.purestoneblog.co.uk/2009/11/how-do-you-solve-a-problem-likecrm/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 09:36:19 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Data]]></category>

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If I’m totally honest, I’m hardly being a visionary when I say that it’s strategically vital for all organisations to build customer loyalty and increase the ‘share of budget’ available? Research regularly tells us that the most significant increases in profitability are derived by increases in customer retention of as little as five per cent. [...]]]></description>
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