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	<title>Purestone Blog &#187; CRM</title>
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	<link>http://www.purestoneblog.co.uk</link>
	<description>the customer engagement agency</description>
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		<title>The Importance of Being Earnest (with Data)</title>
		<link>http://www.purestoneblog.co.uk/2010/01/the-importance-of-being-earnest-with-data/</link>
		<comments>http://www.purestoneblog.co.uk/2010/01/the-importance-of-being-earnest-with-data/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 09:54:54 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Simon Butler]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=59</guid>
		<description><![CDATA[
			
				
			
		

‘Rumpole of the Bailey&#8217; DVD box set
‘The Beatles’ Rock Band PS3
‘Zulu’ on Blu-ray
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
Tomy Octopals Bath Toy

What is this? I’ll tell you, it’s a list of the last five things I bought from Amazon!

Sirloin steak
Mixed salad
Kellogg&#8217;s Bran flakes
The Times
Nurofen

What is it? The contents of my shopping basket and [...]]]></description>
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		<title>How do you solve a problem like&#8230;.CRM?</title>
		<link>http://www.purestoneblog.co.uk/2009/11/how-do-you-solve-a-problem-likecrm/</link>
		<comments>http://www.purestoneblog.co.uk/2009/11/how-do-you-solve-a-problem-likecrm/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 09:36:19 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Data]]></category>

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		<description><![CDATA[
			
				
			
		
If I’m totally honest, I’m hardly being a visionary when I say that it’s strategically vital for all organisations to build customer loyalty and increase the ‘share of budget’ available? Research regularly tells us that the most significant increases in profitability are derived by increases in customer retention of as little as five per cent. [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Dirty, dirty Data &#8211; necessary evil or the Fountain of Eternal Marketing youth?</title>
		<link>http://www.purestoneblog.co.uk/2009/11/dirty-dirty-data-necessary-evil-or-the-fountain-of-eternal-marketing-youth/</link>
		<comments>http://www.purestoneblog.co.uk/2009/11/dirty-dirty-data-necessary-evil-or-the-fountain-of-eternal-marketing-youth/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 11:23:08 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Data]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[E-marketing]]></category>
		<category><![CDATA[Simon Butler]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=11</guid>
		<description><![CDATA[
			
				
			
		
Data seems to be coming to the fore again. In every context data forms the central part of every direct marketing campaign- be it off or online. In the ‘old days’ you had a very good reason to keep data clean and current &#8211; at the very least you saved the postage and production cost [...]]]></description>
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		<title>What’s the easiest way to keep your revenue moving forward?</title>
		<link>http://www.purestoneblog.co.uk/2009/07/what%e2%80%99s-the-easiest-way-to-keep-your-revenue-moving-forward/</link>
		<comments>http://www.purestoneblog.co.uk/2009/07/what%e2%80%99s-the-easiest-way-to-keep-your-revenue-moving-forward/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 13:41:18 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[E-marketing]]></category>
		<category><![CDATA[Building business]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[New business generation]]></category>
		<category><![CDATA[Retaining customers]]></category>
		<category><![CDATA[Simon Butler]]></category>

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		<description><![CDATA[
			
				
			
		
Since the beginning of the year, I’ve been involved in a whole lot more discussions with Clients ( and prospective Clients ) about revenue or business generation. My first question is always ‘ Are you maximising your relationships with your existing Customers?’  It seems an obvious point but so many organisations devote huge resources to [...]]]></description>
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