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	<title>Purestone Blog &#187; Advertising</title>
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		<title>PPC’s most expensive keywords</title>
		<link>http://www.purestoneblog.co.uk/2009/06/ppc%e2%80%99s-most-expensive-keywords/</link>
		<comments>http://www.purestoneblog.co.uk/2009/06/ppc%e2%80%99s-most-expensive-keywords/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 13:54:16 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Google AdWords]]></category>

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		<description><![CDATA[
			
				
			
		
Something that has always staggered me is the amount of money that businesses spend in advertising their services with Google, spending as much as £30 per click to generate traffic, surely this cannot be a cost effective method of generating business?
Don’t get me wrong, when used effectively, PPC is a fantastic way of generating very [...]]]></description>
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