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	<title>Purestone Blog</title>
	<link>http://www.purestoneblog.co.uk</link>
	<description>the customer engagement agency</description>
	<lastBuildDate>Tue, 22 Jun 2010 21:25:56 +0000</lastBuildDate>
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		<title>The iPad has landed&#8230;but is it actually any good?</title>
		<description><![CDATA[I've been in possession of an iPad for approximately  51 hours.  My impressions so far are good, in fact, very good.  Granted, you'll not get that same clouds parting, ray of sunshine beaming, angels singing moment as when you first held and used an iPhone but it's still pretty darned special.  In fact I get the feeling the iPad is a grower.]]></description>
		<link>http://www.purestoneblog.co.uk/2010/06/the-ipad-has-landed-but-is-it-actually-any-good/</link>
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		<title>From engagement to sale, the story everyone wants to tell</title>
		<description><![CDATA[
			
				
			
		
My starting point for this post was the desire to paint a picture of the ideal online customer engagement cycle – a sound strategy, intelligently and tactically implemented&#8230; Bear with me, sounds like the start of a sales pitch I know, and it kind of is, but it’s also hopefully a useful exercise (and of [...]]]></description>
		<link>http://www.purestoneblog.co.uk/2010/03/from-engagement-to-sale-the-story-everyone-wants-to-tell/</link>
			</item>
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		<title>Marketing is Simples</title>
		<description><![CDATA[It is.  It always has been, always will.  It’s about having a conversation.  Sometimes with people you know, sometimes with people you don't. Whether it goes well or not is entirely dependent on your banter. Make it interesting, relevant and engaging. Listen and respond.]]></description>
		<link>http://www.purestoneblog.co.uk/2010/03/marketing-is-simples/</link>
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		<title>Is this the beginning of the end for IE 6?</title>
		<description><![CDATA[
			
				
			
		
It would appear that the end is nigh for IE 6 (Internet Explorer) with Google announcing that it will not be supporting this problematic web browser from 1st March on both the Google Doc&#8217;s and Google sites apps.
Add to this that You Tube no longer supports IE 6 and you start to realise that some [...]]]></description>
		<link>http://www.purestoneblog.co.uk/2010/02/is-this-the-beginning-of-the-end-for-ie6/</link>
			</item>
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		<title>“What do I need a designer for?”</title>
		<description><![CDATA[
			
				
			
		
This is a question uttered by many of those who have at some time invested in a new brochure, website or maybe a logo. &#8220;I can do that myself&#8221; &#8211; and why not, you are entitled to do so, you have Microsoft Word, you know what looks good&#8230; right?
It is very easy to dismiss the [...]]]></description>
		<link>http://www.purestoneblog.co.uk/2010/01/%e2%80%9cwhat-do-i-need-a-designer-for%e2%80%9d/</link>
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		<title>The Importance of Being Earnest (with Data)</title>
		<description><![CDATA[
			
				
			
		

‘Rumpole of the Bailey&#8217; DVD box set
‘The Beatles’ Rock Band PS3
‘Zulu’ on Blu-ray
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
Tomy Octopals Bath Toy

What is this? I’ll tell you, it’s a list of the last five things I bought from Amazon!

Sirloin steak
Mixed salad
Kellogg&#8217;s Bran flakes
The Times
Nurofen

What is it? The contents of my shopping basket and [...]]]></description>
		<link>http://www.purestoneblog.co.uk/2010/01/the-importance-of-being-earnest-with-data/</link>
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		<title>10 Measures By Which To Rate Your SEO Agency</title>
		<description><![CDATA[
			
				
			
		
Customer Satisfaction
Your SEO Agency should be able to provide testimonials from satisfied clients. Satisfied clients should be happy with the following points.
http://www.purestone.co.uk/&#8230;/many-satisfied-customers
Actual Results
The SEO Agency should be able to provide evidence of ranking improvement. Measures should also cover the volume of traffic and number of conversions.
http://www.purestone.co.uk/&#8230;/great-results
Regular Communication
Communication should be regular, frequent and be proactive. Monthly [...]]]></description>
		<link>http://www.purestoneblog.co.uk/2009/12/10-measures-by-which-to-rate-your-seo-agency/</link>
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		<title>How do you solve a problem like&#8230;.CRM?</title>
		<description><![CDATA[
			
				
			
		
If I’m totally honest, I’m hardly being a visionary when I say that it’s strategically vital for all organisations to build customer loyalty and increase the ‘share of budget’ available? Research regularly tells us that the most significant increases in profitability are derived by increases in customer retention of as little as five per cent. [...]]]></description>
		<link>http://www.purestoneblog.co.uk/2009/11/how-do-you-solve-a-problem-likecrm/</link>
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		<title>Dirty, dirty Data &#8211; necessary evil or the Fountain of Eternal Marketing youth?</title>
		<description><![CDATA[
			
				
			
		
Data seems to be coming to the fore again. In every context data forms the central part of every direct marketing campaign- be it off or online. In the ‘old days’ you had a very good reason to keep data clean and current &#8211; at the very least you saved the postage and production cost [...]]]></description>
		<link>http://www.purestoneblog.co.uk/2009/11/dirty-dirty-data-necessary-evil-or-the-fountain-of-eternal-marketing-youth/</link>
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		<title>The Company Blog &amp; Looking After Rabbits</title>
		<description><![CDATA[
			
				
			
		
Many months ago when planning the latest iteration of the Purestone website the inevitable subject of the company Blog arose. A furious debate ensued…
Pro Bloggers:
“We HAVE to have one. We’re a digital marketing agency for christ’s sake. We need to suck our own sweets.”
“It will help our SEO.”
“It gives the company a face, personality and [...]]]></description>
		<link>http://www.purestoneblog.co.uk/2009/10/the-company-blog-looking-after-rabbits/</link>
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