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	<title>Purestone Blog</title>
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	<description>the customer engagement agency</description>
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		<title>The New BBC Homepage</title>
		<description><![CDATA[A little creative thought for a Monday morning. As per my usual routine of coffee and a quick update on the weekends events, my chrome address bar is pointed at the BBC homepage. As ever, it knows who I am and why I have returned. I can browse the results from the rugby while skipping across the latest Science and Nature [...]]]></description>
		<link>http://www.purestoneblog.co.uk/2011/09/the-new-bbc-homepage/</link>
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		<title>The curious incident of the flashing Blackberry in the Night Time</title>
		<description><![CDATA[I love email.  I really do.  I find it fascinating.  If you stand back and look at what it’s become to the modern world it’s fairly staggering.  It’s ingrained itself into cultures and societies the world over.  It’s shaped how we talk to one another and share information.  It’s developed its own unique code of conduct and etiquette – one that is multi layered, intricate and laced with nuance.  The lure of the flashing ‘you’ve got new mail’ LED light on the Blackberry can break the hardiest, most resilient of people at 3 in the morning when you catch a glimpse of the phone on the bedside cabinet.  The golden envelope in the system tray can be the single most disruptive thing on the day you have to get that document written.  It’s powerful stuff.]]></description>
		<link>http://www.purestoneblog.co.uk/2011/07/the-curious-incident-of-the-flashing-blackberry-in-the-night-time/</link>
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		<title>Person Profile: Tim Young &#8211; Purestone Web Developer</title>
		<description><![CDATA[Tim Young recently joined Purestone as a web developer within the design and development team. Here are his thoughts on what it takes to be a developer and what he has been working on so far at Purestone&#8230;. What did you study, and why? My education was more in the art and design side of [...]]]></description>
		<link>http://www.purestoneblog.co.uk/2011/06/person-profile-tim-young-purestone-web-developer/</link>
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		<title>Consumer Writes&#8230;</title>
		<description><![CDATA[It was 60 years ago that Bill Haley &#38; ‘rock ‘n’ roll’ music created a generation gap between young people and their parents. Today, the use of digital media is creating a new generation gap &#8211; the digital “divide” – not just in accessibility but in how the generations use those technologies. The willingness to [...]]]></description>
		<link>http://www.purestoneblog.co.uk/2011/06/consumer-writes/</link>
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		<title>A great web experience begins with YOU!</title>
		<description><![CDATA[For most organisations – the question is no longer ‘Do you have a website?’ but ‘What kind of website do you have?’.  The quality of an organisations online presence is now the defining business metric – where a small, agile organisation can outperform the largest brands through well considered, cleverly constructed campaigns which drive potential [...]]]></description>
		<link>http://www.purestoneblog.co.uk/2011/02/a-great-web-experience-begins-with-you/</link>
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		<title>Blurred Vision – The Changing Landscape of Digital</title>
		<description><![CDATA[The lines are blurring.  Landscapes are changing.  Evolving.  The tectonic plates of the digital world are shifting.  What will be left with?  A brave new world or a state of anarchy and disorder?

Overly dramatic, GCSE geography based, blog openings aside, this isn’t news, not by any stretch of the imagination.  The industry has been in a continual state of flux since inception and those within it have excitedly bobbed and weaved their merry little ways through it.  Me included.  However, recent murmurings, trends and movements would indicate something larger is afoot.  Something more significant.

Speed of change and innovation have always been the main driving forces behind evolution in the digital space.  As one channel of communication is born, another dies (or more likely evolves into something different).  More established areas, for example, email, haven’t been afforded the luxury of laurel sitting but have had to diversify and innovate in order to stay current.  All of this has shaped a wonderful, ever changing, high speed world full of colour, chaos and above all opportunity.]]></description>
		<link>http://www.purestoneblog.co.uk/2010/09/blurred-vision-%e2%80%93-the-changing-landscape-of-digital/</link>
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		<title>The iPad has landed&#8230;but is it actually any good?</title>
		<description><![CDATA[I've been in possession of an iPad for approximately  51 hours.  My impressions so far are good, in fact, very good.  Granted, you'll not get that same clouds parting, ray of sunshine beaming, angels singing moment as when you first held and used an iPhone but it's still pretty darned special.  In fact I get the feeling the iPad is a grower.]]></description>
		<link>http://www.purestoneblog.co.uk/2010/06/the-ipad-has-landed-but-is-it-actually-any-good/</link>
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		<title>From engagement to sale, the story everyone wants to tell</title>
		<description><![CDATA[My starting point for this post was the desire to paint a picture of the ideal online customer engagement cycle – a sound strategy, intelligently and tactically implemented&#8230; Bear with me, sounds like the start of a sales pitch I know, and it kind of is, but it’s also hopefully a useful exercise (and of [...]]]></description>
		<link>http://www.purestoneblog.co.uk/2010/03/from-engagement-to-sale-the-story-everyone-wants-to-tell/</link>
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		<title>Marketing is Simples</title>
		<description><![CDATA[It is.  It always has been, always will.  It’s about having a conversation.  Sometimes with people you know, sometimes with people you don't. Whether it goes well or not is entirely dependent on your banter. Make it interesting, relevant and engaging. Listen and respond.]]></description>
		<link>http://www.purestoneblog.co.uk/2010/03/marketing-is-simples/</link>
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		<title>Is this the beginning of the end for IE 6?</title>
		<description><![CDATA[It would appear that the end is nigh for IE 6 (Internet Explorer) with Google announcing that it will not be supporting this problematic web browser from 1st March on both the Google Doc&#8217;s and Google sites apps. Add to this that You Tube no longer supports IE 6 and you start to realise that [...]]]></description>
		<link>http://www.purestoneblog.co.uk/2010/02/is-this-the-beginning-of-the-end-for-ie6/</link>
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