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	<title>Purestone Blog &#187; Social Media</title>
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	<description>the customer engagement agency</description>
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		<title>The curious incident of the flashing Blackberry in the Night Time</title>
		<link>http://www.purestoneblog.co.uk/2011/07/the-curious-incident-of-the-flashing-blackberry-in-the-night-time/</link>
		<comments>http://www.purestoneblog.co.uk/2011/07/the-curious-incident-of-the-flashing-blackberry-in-the-night-time/#comments</comments>
		<pubDate>Thu, 14 Jul 2011 10:19:37 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Agency]]></category>
		<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[E-marketing]]></category>
		<category><![CDATA[James Smee]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/?p=169</guid>
		<description><![CDATA[I love email.  I really do.  I find it fascinating.  If you stand back and look at what it’s become to the modern world it’s fairly staggering.  It’s ingrained itself into cultures and societies the world over.  It’s shaped how we talk to one another and share information.  It’s developed its own unique code of conduct and etiquette – one that is multi layered, intricate and laced with nuance.  The lure of the flashing ‘you’ve got new mail’ LED light on the Blackberry can break the hardiest, most resilient of people at 3 in the morning when you catch a glimpse of the phone on the bedside cabinet.  The golden envelope in the system tray can be the single most disruptive thing on the day you have to get that document written.  It’s powerful stuff.]]></description>
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		<title>Blurred Vision – The Changing Landscape of Digital</title>
		<link>http://www.purestoneblog.co.uk/2010/09/blurred-vision-%e2%80%93-the-changing-landscape-of-digital/</link>
		<comments>http://www.purestoneblog.co.uk/2010/09/blurred-vision-%e2%80%93-the-changing-landscape-of-digital/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 16:26:08 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Agency]]></category>
		<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[James Smee]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/?p=110</guid>
		<description><![CDATA[The lines are blurring.  Landscapes are changing.  Evolving.  The tectonic plates of the digital world are shifting.  What will be left with?  A brave new world or a state of anarchy and disorder?

Overly dramatic, GCSE geography based, blog openings aside, this isn’t news, not by any stretch of the imagination.  The industry has been in a continual state of flux since inception and those within it have excitedly bobbed and weaved their merry little ways through it.  Me included.  However, recent murmurings, trends and movements would indicate something larger is afoot.  Something more significant.

Speed of change and innovation have always been the main driving forces behind evolution in the digital space.  As one channel of communication is born, another dies (or more likely evolves into something different).  More established areas, for example, email, haven’t been afforded the luxury of laurel sitting but have had to diversify and innovate in order to stay current.  All of this has shaped a wonderful, ever changing, high speed world full of colour, chaos and above all opportunity.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>How do you solve a problem like&#8230;.CRM?</title>
		<link>http://www.purestoneblog.co.uk/2009/11/how-do-you-solve-a-problem-likecrm/</link>
		<comments>http://www.purestoneblog.co.uk/2009/11/how-do-you-solve-a-problem-likecrm/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 09:36:19 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Data]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=3</guid>
		<description><![CDATA[If I’m totally honest, I’m hardly being a visionary when I say that it’s strategically vital for all organisations to build customer loyalty and increase the ‘share of budget’ available? Research regularly tells us that the most significant increases in profitability are derived by increases in customer retention of as little as five per cent. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Company Blog &amp; Looking After Rabbits</title>
		<link>http://www.purestoneblog.co.uk/2009/10/the-company-blog-looking-after-rabbits/</link>
		<comments>http://www.purestoneblog.co.uk/2009/10/the-company-blog-looking-after-rabbits/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 11:29:09 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[James Smee]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=17</guid>
		<description><![CDATA[Many months ago when planning the latest iteration of the Purestone website the inevitable subject of the company Blog arose. A furious debate ensued… Pro Bloggers: “We HAVE to have one. We’re a digital marketing agency for christ’s sake. We need to suck our own sweets.” “It will help our SEO.” “It gives the company [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Is Facebook the Biggest Waste of Time?</title>
		<link>http://www.purestoneblog.co.uk/2009/07/is-facebook-the-biggest-waste-of-time/</link>
		<comments>http://www.purestoneblog.co.uk/2009/07/is-facebook-the-biggest-waste-of-time/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 11:44:47 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Mashable]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=20</guid>
		<description><![CDATA[It would appear that the average user spends 4 hours and 39 minutes a month (based on June 2009’s statistics) on Facebook, which is the highest of any of the top ten online brands. This is all according to the most recent Nielsen report and has been digested and commented on by those reliable chaps [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>New Business Generation &#8211; Has Digital &amp; E-marketing had its day?</title>
		<link>http://www.purestoneblog.co.uk/2009/07/new-business-generation-has-digital-e-marketing-had-its-day/</link>
		<comments>http://www.purestoneblog.co.uk/2009/07/new-business-generation-has-digital-e-marketing-had-its-day/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 12:01:59 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[E-marketing]]></category>
		<category><![CDATA[New business generation]]></category>
		<category><![CDATA[Simon Butler]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=23</guid>
		<description><![CDATA[With marketing budgets getting tighter ( is that even possible?), unsurprisingly Marketeers must validate and account for every £ or $ they spend. The need to create, qualify and groom new business leads for Sales is the ‘de-facto’ measure for the performance of every marketeer. The Finance Directors challenge of ‘Prove your value to me’ [...]]]></description>
		<wfw:commentRss>http://www.purestoneblog.co.uk/2009/07/new-business-generation-has-digital-e-marketing-had-its-day/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Facebook losing money ?!</title>
		<link>http://www.purestoneblog.co.uk/2009/07/facebook-losing-money/</link>
		<comments>http://www.purestoneblog.co.uk/2009/07/facebook-losing-money/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 13:47:13 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=38</guid>
		<description><![CDATA[Today to my astonishment I read that facebook, commonly recognised as the biggest and most successful social media website in the world is currently running at a loss and has not yet generated a profit in any financial year since launch. What I think makes this even more astounding are some of the facebook statistics [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter: here today gone tomorrow?</title>
		<link>http://www.purestoneblog.co.uk/2009/06/twitter-here-today-gone-tomorrow/</link>
		<comments>http://www.purestoneblog.co.uk/2009/06/twitter-here-today-gone-tomorrow/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 14:22:17 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=46</guid>
		<description><![CDATA[From Barack Obama to Paris Hilton everyone is at it, Twitter has taken the digital world by storm, the human urge to know what other people are doing is fuelling the growth of the website (we are a nosy bunch!) but does it have a long term future? A recent Nielson report called ‘Twitters or [...]]]></description>
		<wfw:commentRss>http://www.purestoneblog.co.uk/2009/06/twitter-here-today-gone-tomorrow/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media &#8211; Tool or Weapon?</title>
		<link>http://www.purestoneblog.co.uk/2009/05/social-media-tool-or-weapon/</link>
		<comments>http://www.purestoneblog.co.uk/2009/05/social-media-tool-or-weapon/#comments</comments>
		<pubDate>Thu, 28 May 2009 14:42:17 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Agency]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=51</guid>
		<description><![CDATA[So the media burbles on about Social media and it made me think &#8211; is this a tool by which we can meet our customers or is it just a weapon they can use to publicly humiliate us?]]></description>
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