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	<title>Purestone Blog &#187; Social Media</title>
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	<link>http://www.purestoneblog.co.uk</link>
	<description>the customer engagement agency</description>
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		<title>How do you solve a problem like&#8230;.CRM?</title>
		<link>http://www.purestoneblog.co.uk/2009/11/how-do-you-solve-a-problem-likecrm/</link>
		<comments>http://www.purestoneblog.co.uk/2009/11/how-do-you-solve-a-problem-likecrm/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 09:36:19 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Data]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=3</guid>
		<description><![CDATA[
			
				
			
		
If I’m totally honest, I’m hardly being a visionary when I say that it’s strategically vital for all organisations to build customer loyalty and increase the ‘share of budget’ available? Research regularly tells us that the most significant increases in profitability are derived by increases in customer retention of as little as five per cent. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Company Blog &amp; Looking After Rabbits</title>
		<link>http://www.purestoneblog.co.uk/2009/10/the-company-blog-looking-after-rabbits/</link>
		<comments>http://www.purestoneblog.co.uk/2009/10/the-company-blog-looking-after-rabbits/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 11:29:09 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[James Smee]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=17</guid>
		<description><![CDATA[
			
				
			
		
Many months ago when planning the latest iteration of the Purestone website the inevitable subject of the company Blog arose. A furious debate ensued…
Pro Bloggers:
“We HAVE to have one. We’re a digital marketing agency for christ’s sake. We need to suck our own sweets.”
“It will help our SEO.”
“It gives the company a face, personality and [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Is Facebook the Biggest Waste of Time?</title>
		<link>http://www.purestoneblog.co.uk/2009/07/is-facebook-the-biggest-waste-of-time/</link>
		<comments>http://www.purestoneblog.co.uk/2009/07/is-facebook-the-biggest-waste-of-time/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 11:44:47 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Mashable]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=20</guid>
		<description><![CDATA[
			
				
			
		
It would appear that the average user spends 4 hours and 39 minutes a month (based on June 2009’s statistics) on Facebook, which is the highest of any of the top ten online brands.
This is all according to the most recent Nielsen report and has been digested and commented on by those reliable chaps at [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>New Business Generation &#8211; Has Digital &amp; E-marketing had its day?</title>
		<link>http://www.purestoneblog.co.uk/2009/07/new-business-generation-has-digital-e-marketing-had-its-day/</link>
		<comments>http://www.purestoneblog.co.uk/2009/07/new-business-generation-has-digital-e-marketing-had-its-day/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 12:01:59 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[E-marketing]]></category>
		<category><![CDATA[New business generation]]></category>
		<category><![CDATA[Simon Butler]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=23</guid>
		<description><![CDATA[
			
				
			
		
With marketing budgets getting tighter ( is that even possible?), unsurprisingly Marketeers must validate and account for every £ or $ they spend. The need to create, qualify and groom new business leads for Sales is the ‘de-facto’ measure for the performance of every marketeer. The Finance Directors challenge of ‘Prove your value to me’ [...]]]></description>
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		<title>Facebook losing money ?!</title>
		<link>http://www.purestoneblog.co.uk/2009/07/facebook-losing-money/</link>
		<comments>http://www.purestoneblog.co.uk/2009/07/facebook-losing-money/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 13:47:13 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=38</guid>
		<description><![CDATA[
			
				
			
		
Today to my astonishment I read that facebook, commonly recognised as the biggest and most successful social media website in the world is currently running at a loss and has not yet generated a profit in any financial year since launch. What I think makes this even more astounding are some of the facebook statistics [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Twitter: here today gone tomorrow?</title>
		<link>http://www.purestoneblog.co.uk/2009/06/twitter-here-today-gone-tomorrow/</link>
		<comments>http://www.purestoneblog.co.uk/2009/06/twitter-here-today-gone-tomorrow/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 14:22:17 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=46</guid>
		<description><![CDATA[
			
				
			
		
From Barack Obama to Paris Hilton everyone is at it, Twitter has taken the digital world by storm, the human urge to know what other people are doing is fuelling the growth of the website (we are a nosy bunch!) but does it have a long term future?
A recent Nielson report called ‘Twitters or Quitters’ [...]]]></description>
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		<title>Social Media &#8211; Tool or Weapon?</title>
		<link>http://www.purestoneblog.co.uk/2009/05/social-media-tool-or-weapon/</link>
		<comments>http://www.purestoneblog.co.uk/2009/05/social-media-tool-or-weapon/#comments</comments>
		<pubDate>Thu, 28 May 2009 14:42:17 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Agency]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=51</guid>
		<description><![CDATA[
			
				
			
		
So the media burbles on about Social media and it made me think &#8211; is this a tool by which we can meet our customers or is it just a weapon they can use to publicly humiliate us?
]]></description>
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