Is this the beginning of the end for IE 6?

February 1, 2010 by · 7 Comments
Filed under: Design/Creative, SEO, Technical 

It would appear that the end is nigh for IE 6 (Internet Explorer) with Google announcing that it will not be supporting this problematic web browser from 1st March on both the Google Doc’s and Google sites apps.

Add to this that You Tube no longer supports IE 6 and you start to realise that some of the most heavily hit sites / applications are all ditching support for IE6.

With the realease of Windows 7 expect to see the current IE 6 user base (between 10% and 22% depending on whose statistics you see) diminish more over the coming months.

The full article / post can be viewed here

10 Measures By Which To Rate Your SEO Agency

December 18, 2009 by · Comments Off
Filed under: Agency, SEO 

Customer Satisfaction

Your SEO Agency should be able to provide testimonials from satisfied clients. Satisfied clients should be happy with the following points.

http://www.purestone.co.uk/…/many-satisfied-customers

Actual Results

The SEO Agency should be able to provide evidence of ranking improvement. Measures should also cover the volume of traffic and number of conversions.

http://www.purestone.co.uk/…/great-results

Regular Communication

Communication should be regular, frequent and be proactive. Monthly KPI reports will show how well your agency
measures against agreed targets.

http://www.purestone.co.uk/…/monthly-kpis

Understanding Your Business Model

There are 4 key online business models. Can your SEO agency name them and explain the differences between the measures?

http://www.purestone.co.uk/…/what-do-you-want-from-your-site

Understanding Your Customers

Your SEO agency should be able to provide evidence of creating visitor personas for your site. Who uses your site? What do they want? How do they get what they want and convert?

http://www.purestone.co.uk/…/who-are-your-customers

Structured Strategy

SEO is not rocket science, but your SEO agency should provide a structured approach to optimisation. How will they increase visitors? How will they improve targeting?

http://www.purestone.co.uk/…/use-tried-and-tested-methods

It is Impossible Guarantee Relevant Number 1 Rankings

Beware of any agency guaranteeing number 1 spot. Is this term useful to you? Will it drive targeted traffic to you? Why aren’t your competitors there?

http://www.purestone.co.uk/…/watch-out-for-cowboys

Provide Clear, Reasonable Pricing

SEO is very labour intensive for the agency. The cheapest option is not always the best investment. If you receive a very cheap quote ensure you understand a full breakdown of what you get.

http://www.purestone.co.uk/…/avoid-really-cheap-quotes

Have the Ability to Link into Current Trends

Social Media is a good way of driving targeted visitors through to your site. There are many simple ways of linking SEO with Social Media to improve visitor conversions.

http://www.purestone.co.uk/…/link-with-twitter-and-facebook

Offer a Range of Service Levels to Match Your Requirements

SEO should be tailored to your needs. Ensure that your agency understands how you work to get the most out of SEO.

http://www.purestone.co.uk/…/fully-managed-or-standard-service