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	<title>Purestone Blog &#187; Data</title>
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	<link>http://www.purestoneblog.co.uk</link>
	<description>the customer engagement agency</description>
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		<title>The Importance of Being Earnest (with Data)</title>
		<link>http://www.purestoneblog.co.uk/2010/01/the-importance-of-being-earnest-with-data/</link>
		<comments>http://www.purestoneblog.co.uk/2010/01/the-importance-of-being-earnest-with-data/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 09:54:54 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Simon Butler]]></category>

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		<description><![CDATA[
			
				
			
		

‘Rumpole of the Bailey&#8217; DVD box set
‘The Beatles’ Rock Band PS3
‘Zulu’ on Blu-ray
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
Tomy Octopals Bath Toy

What is this? I’ll tell you, it’s a list of the last five things I bought from Amazon!

Sirloin steak
Mixed salad
Kellogg&#8217;s Bran flakes
The Times
Nurofen

What is it? The contents of my shopping basket and [...]]]></description>
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		<title>Dirty, dirty Data &#8211; necessary evil or the Fountain of Eternal Marketing youth?</title>
		<link>http://www.purestoneblog.co.uk/2009/11/dirty-dirty-data-necessary-evil-or-the-fountain-of-eternal-marketing-youth/</link>
		<comments>http://www.purestoneblog.co.uk/2009/11/dirty-dirty-data-necessary-evil-or-the-fountain-of-eternal-marketing-youth/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 11:23:08 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Data]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[E-marketing]]></category>
		<category><![CDATA[Simon Butler]]></category>

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Data seems to be coming to the fore again. In every context data forms the central part of every direct marketing campaign- be it off or online. In the ‘old days’ you had a very good reason to keep data clean and current &#8211; at the very least you saved the postage and production cost [...]]]></description>
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