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	<title>Purestone Blog &#187; Customer Relationship Management</title>
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	<link>http://www.purestoneblog.co.uk</link>
	<description>the customer engagement agency</description>
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		<title>From engagement to sale, the story everyone wants to tell</title>
		<link>http://www.purestoneblog.co.uk/2010/03/from-engagement-to-sale-the-story-everyone-wants-to-tell/</link>
		<comments>http://www.purestoneblog.co.uk/2010/03/from-engagement-to-sale-the-story-everyone-wants-to-tell/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 10:17:13 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
				<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[
			
				
			
		
My starting point for this post was the desire to paint a picture of the ideal online customer engagement cycle – a sound strategy, intelligently and tactically implemented&#8230; Bear with me, sounds like the start of a sales pitch I know, and it kind of is, but it’s also hopefully a useful exercise (and of [...]]]></description>
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		<title>The Importance of Being Earnest (with Data)</title>
		<link>http://www.purestoneblog.co.uk/2010/01/the-importance-of-being-earnest-with-data/</link>
		<comments>http://www.purestoneblog.co.uk/2010/01/the-importance-of-being-earnest-with-data/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 09:54:54 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Simon Butler]]></category>

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‘Rumpole of the Bailey&#8217; DVD box set
‘The Beatles’ Rock Band PS3
‘Zulu’ on Blu-ray
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
Tomy Octopals Bath Toy

What is this? I’ll tell you, it’s a list of the last five things I bought from Amazon!

Sirloin steak
Mixed salad
Kellogg&#8217;s Bran flakes
The Times
Nurofen

What is it? The contents of my shopping basket and [...]]]></description>
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		<title>What’s the easiest way to keep your revenue moving forward?</title>
		<link>http://www.purestoneblog.co.uk/2009/07/what%e2%80%99s-the-easiest-way-to-keep-your-revenue-moving-forward/</link>
		<comments>http://www.purestoneblog.co.uk/2009/07/what%e2%80%99s-the-easiest-way-to-keep-your-revenue-moving-forward/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 13:41:18 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[E-marketing]]></category>
		<category><![CDATA[Building business]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[New business generation]]></category>
		<category><![CDATA[Retaining customers]]></category>
		<category><![CDATA[Simon Butler]]></category>

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Since the beginning of the year, I’ve been involved in a whole lot more discussions with Clients ( and prospective Clients ) about revenue or business generation. My first question is always ‘ Are you maximising your relationships with your existing Customers?’  It seems an obvious point but so many organisations devote huge resources to [...]]]></description>
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