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	<title>Purestone Blog &#187; Customer Relationship Management</title>
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	<link>http://www.purestoneblog.co.uk</link>
	<description>the customer engagement agency</description>
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		<title>The curious incident of the flashing Blackberry in the Night Time</title>
		<link>http://www.purestoneblog.co.uk/2011/07/the-curious-incident-of-the-flashing-blackberry-in-the-night-time/</link>
		<comments>http://www.purestoneblog.co.uk/2011/07/the-curious-incident-of-the-flashing-blackberry-in-the-night-time/#comments</comments>
		<pubDate>Thu, 14 Jul 2011 10:19:37 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Agency]]></category>
		<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[E-marketing]]></category>
		<category><![CDATA[James Smee]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/?p=169</guid>
		<description><![CDATA[I love email.  I really do.  I find it fascinating.  If you stand back and look at what it’s become to the modern world it’s fairly staggering.  It’s ingrained itself into cultures and societies the world over.  It’s shaped how we talk to one another and share information.  It’s developed its own unique code of conduct and etiquette – one that is multi layered, intricate and laced with nuance.  The lure of the flashing ‘you’ve got new mail’ LED light on the Blackberry can break the hardiest, most resilient of people at 3 in the morning when you catch a glimpse of the phone on the bedside cabinet.  The golden envelope in the system tray can be the single most disruptive thing on the day you have to get that document written.  It’s powerful stuff.]]></description>
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		<title>Person Profile: Tim Young &#8211; Purestone Web Developer</title>
		<link>http://www.purestoneblog.co.uk/2011/06/person-profile-tim-young-purestone-web-developer/</link>
		<comments>http://www.purestoneblog.co.uk/2011/06/person-profile-tim-young-purestone-web-developer/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 11:01:39 +0000</pubDate>
		<dc:creator>Anni</dc:creator>
				<category><![CDATA[Agency]]></category>
		<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Design/Creative]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Tim Young]]></category>
		<category><![CDATA[web developer]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/?p=155</guid>
		<description><![CDATA[Tim Young recently joined Purestone as a web developer within the design and development team. Here are his thoughts on what it takes to be a developer and what he has been working on so far at Purestone&#8230;. What did you study, and why? My education was more in the art and design side of [...]]]></description>
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		<title>Consumer Writes&#8230;</title>
		<link>http://www.purestoneblog.co.uk/2011/06/consumer-writes/</link>
		<comments>http://www.purestoneblog.co.uk/2011/06/consumer-writes/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 15:39:14 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[online customer engagement]]></category>
		<category><![CDATA[Simon Butler]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/?p=148</guid>
		<description><![CDATA[It was 60 years ago that Bill Haley &#38; ‘rock ‘n’ roll’ music created a generation gap between young people and their parents. Today, the use of digital media is creating a new generation gap &#8211; the digital “divide” – not just in accessibility but in how the generations use those technologies. The willingness to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A great web experience begins with YOU!</title>
		<link>http://www.purestoneblog.co.uk/2011/02/a-great-web-experience-begins-with-you/</link>
		<comments>http://www.purestoneblog.co.uk/2011/02/a-great-web-experience-begins-with-you/#comments</comments>
		<pubDate>Mon, 28 Feb 2011 11:29:12 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Agency]]></category>
		<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Design/Creative]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[E-marketing]]></category>
		<category><![CDATA[Simon Butler]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/?p=136</guid>
		<description><![CDATA[For most organisations – the question is no longer ‘Do you have a website?’ but ‘What kind of website do you have?’.  The quality of an organisations online presence is now the defining business metric – where a small, agile organisation can outperform the largest brands through well considered, cleverly constructed campaigns which drive potential [...]]]></description>
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		<title>From engagement to sale, the story everyone wants to tell</title>
		<link>http://www.purestoneblog.co.uk/2010/03/from-engagement-to-sale-the-story-everyone-wants-to-tell/</link>
		<comments>http://www.purestoneblog.co.uk/2010/03/from-engagement-to-sale-the-story-everyone-wants-to-tell/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 10:17:13 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
				<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/?p=91</guid>
		<description><![CDATA[My starting point for this post was the desire to paint a picture of the ideal online customer engagement cycle – a sound strategy, intelligently and tactically implemented&#8230; Bear with me, sounds like the start of a sales pitch I know, and it kind of is, but it’s also hopefully a useful exercise (and of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Importance of Being Earnest (with Data)</title>
		<link>http://www.purestoneblog.co.uk/2010/01/the-importance-of-being-earnest-with-data/</link>
		<comments>http://www.purestoneblog.co.uk/2010/01/the-importance-of-being-earnest-with-data/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 09:54:54 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Simon Butler]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=59</guid>
		<description><![CDATA[‘Rumpole of the Bailey&#8217; DVD box set ‘The Beatles’ Rock Band PS3 ‘Zulu’ on Blu-ray Freakonomics: A Rogue Economist Explores the Hidden Side of Everything Tomy Octopals Bath Toy What is this? I’ll tell you, it’s a list of the last five things I bought from Amazon! Sirloin steak Mixed salad Kellogg&#8217;s Bran flakes The Times [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What’s the easiest way to keep your revenue moving forward?</title>
		<link>http://www.purestoneblog.co.uk/2009/07/what%e2%80%99s-the-easiest-way-to-keep-your-revenue-moving-forward/</link>
		<comments>http://www.purestoneblog.co.uk/2009/07/what%e2%80%99s-the-easiest-way-to-keep-your-revenue-moving-forward/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 13:41:18 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[E-marketing]]></category>
		<category><![CDATA[Building business]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[New business generation]]></category>
		<category><![CDATA[Retaining customers]]></category>
		<category><![CDATA[Simon Butler]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=36</guid>
		<description><![CDATA[Since the beginning of the year, I’ve been involved in a whole lot more discussions with Clients ( and prospective Clients ) about revenue or business generation. My first question is always ‘ Are you maximising your relationships with your existing Customers?’  It seems an obvious point but so many organisations devote huge resources to [...]]]></description>
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