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	<title>Purestone Blog &#187; Marketing Strategy</title>
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	<description>the customer engagement agency</description>
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		<title>Consumer Writes&#8230;</title>
		<link>http://www.purestoneblog.co.uk/2011/06/consumer-writes/</link>
		<comments>http://www.purestoneblog.co.uk/2011/06/consumer-writes/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 15:39:14 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[online customer engagement]]></category>
		<category><![CDATA[Simon Butler]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/?p=148</guid>
		<description><![CDATA[It was 60 years ago that Bill Haley &#38; ‘rock ‘n’ roll’ music created a generation gap between young people and their parents. Today, the use of digital media is creating a new generation gap &#8211; the digital “divide” – not just in accessibility but in how the generations use those technologies. The willingness to [...]]]></description>
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		<title>A great web experience begins with YOU!</title>
		<link>http://www.purestoneblog.co.uk/2011/02/a-great-web-experience-begins-with-you/</link>
		<comments>http://www.purestoneblog.co.uk/2011/02/a-great-web-experience-begins-with-you/#comments</comments>
		<pubDate>Mon, 28 Feb 2011 11:29:12 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Agency]]></category>
		<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Design/Creative]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[E-marketing]]></category>
		<category><![CDATA[Simon Butler]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/?p=136</guid>
		<description><![CDATA[For most organisations – the question is no longer ‘Do you have a website?’ but ‘What kind of website do you have?’.  The quality of an organisations online presence is now the defining business metric – where a small, agile organisation can outperform the largest brands through well considered, cleverly constructed campaigns which drive potential [...]]]></description>
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		<title>Blurred Vision – The Changing Landscape of Digital</title>
		<link>http://www.purestoneblog.co.uk/2010/09/blurred-vision-%e2%80%93-the-changing-landscape-of-digital/</link>
		<comments>http://www.purestoneblog.co.uk/2010/09/blurred-vision-%e2%80%93-the-changing-landscape-of-digital/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 16:26:08 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Agency]]></category>
		<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[James Smee]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/?p=110</guid>
		<description><![CDATA[The lines are blurring.  Landscapes are changing.  Evolving.  The tectonic plates of the digital world are shifting.  What will be left with?  A brave new world or a state of anarchy and disorder?

Overly dramatic, GCSE geography based, blog openings aside, this isn’t news, not by any stretch of the imagination.  The industry has been in a continual state of flux since inception and those within it have excitedly bobbed and weaved their merry little ways through it.  Me included.  However, recent murmurings, trends and movements would indicate something larger is afoot.  Something more significant.

Speed of change and innovation have always been the main driving forces behind evolution in the digital space.  As one channel of communication is born, another dies (or more likely evolves into something different).  More established areas, for example, email, haven’t been afforded the luxury of laurel sitting but have had to diversify and innovate in order to stay current.  All of this has shaped a wonderful, ever changing, high speed world full of colour, chaos and above all opportunity.]]></description>
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		<title>From engagement to sale, the story everyone wants to tell</title>
		<link>http://www.purestoneblog.co.uk/2010/03/from-engagement-to-sale-the-story-everyone-wants-to-tell/</link>
		<comments>http://www.purestoneblog.co.uk/2010/03/from-engagement-to-sale-the-story-everyone-wants-to-tell/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 10:17:13 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
				<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/?p=91</guid>
		<description><![CDATA[My starting point for this post was the desire to paint a picture of the ideal online customer engagement cycle – a sound strategy, intelligently and tactically implemented&#8230; Bear with me, sounds like the start of a sales pitch I know, and it kind of is, but it’s also hopefully a useful exercise (and of [...]]]></description>
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		<title>Marketing is Simples</title>
		<link>http://www.purestoneblog.co.uk/2010/03/marketing-is-simples/</link>
		<comments>http://www.purestoneblog.co.uk/2010/03/marketing-is-simples/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 16:43:28 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[James Smee]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/?p=79</guid>
		<description><![CDATA[It is.  It always has been, always will.  It’s about having a conversation.  Sometimes with people you know, sometimes with people you don't. Whether it goes well or not is entirely dependent on your banter. Make it interesting, relevant and engaging. Listen and respond.]]></description>
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