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	<title>Purestone Blog &#187; Agency</title>
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	<link>http://www.purestoneblog.co.uk</link>
	<description>the customer engagement agency</description>
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		<title>The iPad has landed&#8230;but is it actually any good?</title>
		<link>http://www.purestoneblog.co.uk/2010/06/the-ipad-has-landed-but-is-it-actually-any-good/</link>
		<comments>http://www.purestoneblog.co.uk/2010/06/the-ipad-has-landed-but-is-it-actually-any-good/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 21:06:38 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[ipad apps]]></category>
		<category><![CDATA[James Smee]]></category>
		<category><![CDATA[online customer engagement]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/?p=99</guid>
		<description><![CDATA[I've been in possession of an iPad for approximately  51 hours.  My impressions so far are good, in fact, very good.  Granted, you'll not get that same clouds parting, ray of sunshine beaming, angels singing moment as when you first held and used an iPhone but it's still pretty darned special.  In fact I get the feeling the iPad is a grower.]]></description>
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		<slash:comments>5</slash:comments>
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		<title>From engagement to sale, the story everyone wants to tell</title>
		<link>http://www.purestoneblog.co.uk/2010/03/from-engagement-to-sale-the-story-everyone-wants-to-tell/</link>
		<comments>http://www.purestoneblog.co.uk/2010/03/from-engagement-to-sale-the-story-everyone-wants-to-tell/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 10:17:13 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
				<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/?p=91</guid>
		<description><![CDATA[
			
				
			
		
My starting point for this post was the desire to paint a picture of the ideal online customer engagement cycle – a sound strategy, intelligently and tactically implemented&#8230; Bear with me, sounds like the start of a sales pitch I know, and it kind of is, but it’s also hopefully a useful exercise (and of [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Marketing is Simples</title>
		<link>http://www.purestoneblog.co.uk/2010/03/marketing-is-simples/</link>
		<comments>http://www.purestoneblog.co.uk/2010/03/marketing-is-simples/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 16:43:28 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[James Smee]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/?p=79</guid>
		<description><![CDATA[It is.  It always has been, always will.  It’s about having a conversation.  Sometimes with people you know, sometimes with people you don't. Whether it goes well or not is entirely dependent on your banter. Make it interesting, relevant and engaging. Listen and respond.]]></description>
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		<slash:comments>3</slash:comments>
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		<title>10 Measures By Which To Rate Your SEO Agency</title>
		<link>http://www.purestoneblog.co.uk/2009/12/10-measures-by-which-to-rate-your-seo-agency/</link>
		<comments>http://www.purestoneblog.co.uk/2009/12/10-measures-by-which-to-rate-your-seo-agency/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 10:25:20 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Agency]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search engine optimisation]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=62</guid>
		<description><![CDATA[
			
				
			
		
Customer Satisfaction
Your SEO Agency should be able to provide testimonials from satisfied clients. Satisfied clients should be happy with the following points.
http://www.purestone.co.uk/&#8230;/many-satisfied-customers
Actual Results
The SEO Agency should be able to provide evidence of ranking improvement. Measures should also cover the volume of traffic and number of conversions.
http://www.purestone.co.uk/&#8230;/great-results
Regular Communication
Communication should be regular, frequent and be proactive. Monthly [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Anyone for some doom &amp; gloom? Not us.</title>
		<link>http://www.purestoneblog.co.uk/2009/06/anyone-for-some-doom-gloom-not-us/</link>
		<comments>http://www.purestoneblog.co.uk/2009/06/anyone-for-some-doom-gloom-not-us/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 14:35:27 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Agency]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[James Smee]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=48</guid>
		<description><![CDATA[
			
				
			
		
Everyone else is talking about it, so in an effort to keep up with the Joneses, we’re jumping on our very own recession soap box and venting our economic spleen.  However, contrary to the media and their continual doom and gloom mongering, we’re relatively upbeat about things and for good reason too.  A small part [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Social Media &#8211; Tool or Weapon?</title>
		<link>http://www.purestoneblog.co.uk/2009/05/social-media-tool-or-weapon/</link>
		<comments>http://www.purestoneblog.co.uk/2009/05/social-media-tool-or-weapon/#comments</comments>
		<pubDate>Thu, 28 May 2009 14:42:17 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Agency]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=51</guid>
		<description><![CDATA[
			
				
			
		
So the media burbles on about Social media and it made me think &#8211; is this a tool by which we can meet our customers or is it just a weapon they can use to publicly humiliate us?
]]></description>
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