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	<title>Purestone Blog &#187; Simon</title>
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	<link>http://www.purestoneblog.co.uk</link>
	<description>the customer engagement agency</description>
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		<title>Consumer Writes&#8230;</title>
		<link>http://www.purestoneblog.co.uk/2011/06/consumer-writes/</link>
		<comments>http://www.purestoneblog.co.uk/2011/06/consumer-writes/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 15:39:14 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[online customer engagement]]></category>
		<category><![CDATA[Simon Butler]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/?p=148</guid>
		<description><![CDATA[It was 60 years ago that Bill Haley &#38; ‘rock ‘n’ roll’ music created a generation gap between young people and their parents. Today, the use of digital media is creating a new generation gap &#8211; the digital “divide” – not just in accessibility but in how the generations use those technologies. The willingness to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A great web experience begins with YOU!</title>
		<link>http://www.purestoneblog.co.uk/2011/02/a-great-web-experience-begins-with-you/</link>
		<comments>http://www.purestoneblog.co.uk/2011/02/a-great-web-experience-begins-with-you/#comments</comments>
		<pubDate>Mon, 28 Feb 2011 11:29:12 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Agency]]></category>
		<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Design/Creative]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[E-marketing]]></category>
		<category><![CDATA[Simon Butler]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/?p=136</guid>
		<description><![CDATA[For most organisations – the question is no longer ‘Do you have a website?’ but ‘What kind of website do you have?’.  The quality of an organisations online presence is now the defining business metric – where a small, agile organisation can outperform the largest brands through well considered, cleverly constructed campaigns which drive potential [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Importance of Being Earnest (with Data)</title>
		<link>http://www.purestoneblog.co.uk/2010/01/the-importance-of-being-earnest-with-data/</link>
		<comments>http://www.purestoneblog.co.uk/2010/01/the-importance-of-being-earnest-with-data/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 09:54:54 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Simon Butler]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=59</guid>
		<description><![CDATA[‘Rumpole of the Bailey&#8217; DVD box set ‘The Beatles’ Rock Band PS3 ‘Zulu’ on Blu-ray Freakonomics: A Rogue Economist Explores the Hidden Side of Everything Tomy Octopals Bath Toy What is this? I’ll tell you, it’s a list of the last five things I bought from Amazon! Sirloin steak Mixed salad Kellogg&#8217;s Bran flakes The Times [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>How do you solve a problem like&#8230;.CRM?</title>
		<link>http://www.purestoneblog.co.uk/2009/11/how-do-you-solve-a-problem-likecrm/</link>
		<comments>http://www.purestoneblog.co.uk/2009/11/how-do-you-solve-a-problem-likecrm/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 09:36:19 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Data]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=3</guid>
		<description><![CDATA[If I’m totally honest, I’m hardly being a visionary when I say that it’s strategically vital for all organisations to build customer loyalty and increase the ‘share of budget’ available? Research regularly tells us that the most significant increases in profitability are derived by increases in customer retention of as little as five per cent. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Dirty, dirty Data &#8211; necessary evil or the Fountain of Eternal Marketing youth?</title>
		<link>http://www.purestoneblog.co.uk/2009/11/dirty-dirty-data-necessary-evil-or-the-fountain-of-eternal-marketing-youth/</link>
		<comments>http://www.purestoneblog.co.uk/2009/11/dirty-dirty-data-necessary-evil-or-the-fountain-of-eternal-marketing-youth/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 11:23:08 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Data]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[E-marketing]]></category>
		<category><![CDATA[Simon Butler]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=11</guid>
		<description><![CDATA[Data seems to be coming to the fore again. In every context data forms the central part of every direct marketing campaign- be it off or online. In the ‘old days’ you had a very good reason to keep data clean and current &#8211; at the very least you saved the postage and production cost [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Is Facebook the Biggest Waste of Time?</title>
		<link>http://www.purestoneblog.co.uk/2009/07/is-facebook-the-biggest-waste-of-time/</link>
		<comments>http://www.purestoneblog.co.uk/2009/07/is-facebook-the-biggest-waste-of-time/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 11:44:47 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Mashable]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=20</guid>
		<description><![CDATA[It would appear that the average user spends 4 hours and 39 minutes a month (based on June 2009’s statistics) on Facebook, which is the highest of any of the top ten online brands. This is all according to the most recent Nielsen report and has been digested and commented on by those reliable chaps [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>New Business Generation &#8211; Has Digital &amp; E-marketing had its day?</title>
		<link>http://www.purestoneblog.co.uk/2009/07/new-business-generation-has-digital-e-marketing-had-its-day/</link>
		<comments>http://www.purestoneblog.co.uk/2009/07/new-business-generation-has-digital-e-marketing-had-its-day/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 12:01:59 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[E-marketing]]></category>
		<category><![CDATA[New business generation]]></category>
		<category><![CDATA[Simon Butler]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=23</guid>
		<description><![CDATA[With marketing budgets getting tighter ( is that even possible?), unsurprisingly Marketeers must validate and account for every £ or $ they spend. The need to create, qualify and groom new business leads for Sales is the ‘de-facto’ measure for the performance of every marketeer. The Finance Directors challenge of ‘Prove your value to me’ [...]]]></description>
		<wfw:commentRss>http://www.purestoneblog.co.uk/2009/07/new-business-generation-has-digital-e-marketing-had-its-day/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What’s the easiest way to keep your revenue moving forward?</title>
		<link>http://www.purestoneblog.co.uk/2009/07/what%e2%80%99s-the-easiest-way-to-keep-your-revenue-moving-forward/</link>
		<comments>http://www.purestoneblog.co.uk/2009/07/what%e2%80%99s-the-easiest-way-to-keep-your-revenue-moving-forward/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 13:41:18 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[E-marketing]]></category>
		<category><![CDATA[Building business]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[New business generation]]></category>
		<category><![CDATA[Retaining customers]]></category>
		<category><![CDATA[Simon Butler]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=36</guid>
		<description><![CDATA[Since the beginning of the year, I’ve been involved in a whole lot more discussions with Clients ( and prospective Clients ) about revenue or business generation. My first question is always ‘ Are you maximising your relationships with your existing Customers?’  It seems an obvious point but so many organisations devote huge resources to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Facebook losing money ?!</title>
		<link>http://www.purestoneblog.co.uk/2009/07/facebook-losing-money/</link>
		<comments>http://www.purestoneblog.co.uk/2009/07/facebook-losing-money/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 13:47:13 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=38</guid>
		<description><![CDATA[Today to my astonishment I read that facebook, commonly recognised as the biggest and most successful social media website in the world is currently running at a loss and has not yet generated a profit in any financial year since launch. What I think makes this even more astounding are some of the facebook statistics [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Media &#8211; Tool or Weapon?</title>
		<link>http://www.purestoneblog.co.uk/2009/05/social-media-tool-or-weapon/</link>
		<comments>http://www.purestoneblog.co.uk/2009/05/social-media-tool-or-weapon/#comments</comments>
		<pubDate>Thu, 28 May 2009 14:42:17 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Agency]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=51</guid>
		<description><![CDATA[So the media burbles on about Social media and it made me think &#8211; is this a tool by which we can meet our customers or is it just a weapon they can use to publicly humiliate us?]]></description>
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