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	<title>Purestone Blog &#187; Nick</title>
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	<description>the customer engagement agency</description>
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		<title>From engagement to sale, the story everyone wants to tell</title>
		<link>http://www.purestoneblog.co.uk/2010/03/from-engagement-to-sale-the-story-everyone-wants-to-tell/</link>
		<comments>http://www.purestoneblog.co.uk/2010/03/from-engagement-to-sale-the-story-everyone-wants-to-tell/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 10:17:13 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
				<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
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		<description><![CDATA[My starting point for this post was the desire to paint a picture of the ideal online customer engagement cycle – a sound strategy, intelligently and tactically implemented&#8230; Bear with me, sounds like the start of a sales pitch I know, and it kind of is, but it’s also hopefully a useful exercise (and of [...]]]></description>
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