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	<title>Purestone Blog &#187; James</title>
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	<link>http://www.purestoneblog.co.uk</link>
	<description>the customer engagement agency</description>
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		<title>The curious incident of the flashing Blackberry in the Night Time</title>
		<link>http://www.purestoneblog.co.uk/2011/07/the-curious-incident-of-the-flashing-blackberry-in-the-night-time/</link>
		<comments>http://www.purestoneblog.co.uk/2011/07/the-curious-incident-of-the-flashing-blackberry-in-the-night-time/#comments</comments>
		<pubDate>Thu, 14 Jul 2011 10:19:37 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Agency]]></category>
		<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[E-marketing]]></category>
		<category><![CDATA[James Smee]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/?p=169</guid>
		<description><![CDATA[I love email.  I really do.  I find it fascinating.  If you stand back and look at what it’s become to the modern world it’s fairly staggering.  It’s ingrained itself into cultures and societies the world over.  It’s shaped how we talk to one another and share information.  It’s developed its own unique code of conduct and etiquette – one that is multi layered, intricate and laced with nuance.  The lure of the flashing ‘you’ve got new mail’ LED light on the Blackberry can break the hardiest, most resilient of people at 3 in the morning when you catch a glimpse of the phone on the bedside cabinet.  The golden envelope in the system tray can be the single most disruptive thing on the day you have to get that document written.  It’s powerful stuff.]]></description>
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		<title>Blurred Vision – The Changing Landscape of Digital</title>
		<link>http://www.purestoneblog.co.uk/2010/09/blurred-vision-%e2%80%93-the-changing-landscape-of-digital/</link>
		<comments>http://www.purestoneblog.co.uk/2010/09/blurred-vision-%e2%80%93-the-changing-landscape-of-digital/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 16:26:08 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Agency]]></category>
		<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[James Smee]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/?p=110</guid>
		<description><![CDATA[The lines are blurring.  Landscapes are changing.  Evolving.  The tectonic plates of the digital world are shifting.  What will be left with?  A brave new world or a state of anarchy and disorder?

Overly dramatic, GCSE geography based, blog openings aside, this isn’t news, not by any stretch of the imagination.  The industry has been in a continual state of flux since inception and those within it have excitedly bobbed and weaved their merry little ways through it.  Me included.  However, recent murmurings, trends and movements would indicate something larger is afoot.  Something more significant.

Speed of change and innovation have always been the main driving forces behind evolution in the digital space.  As one channel of communication is born, another dies (or more likely evolves into something different).  More established areas, for example, email, haven’t been afforded the luxury of laurel sitting but have had to diversify and innovate in order to stay current.  All of this has shaped a wonderful, ever changing, high speed world full of colour, chaos and above all opportunity.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The iPad has landed&#8230;but is it actually any good?</title>
		<link>http://www.purestoneblog.co.uk/2010/06/the-ipad-has-landed-but-is-it-actually-any-good/</link>
		<comments>http://www.purestoneblog.co.uk/2010/06/the-ipad-has-landed-but-is-it-actually-any-good/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 21:06:38 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[ipad apps]]></category>
		<category><![CDATA[James Smee]]></category>
		<category><![CDATA[online customer engagement]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/?p=99</guid>
		<description><![CDATA[I've been in possession of an iPad for approximately  51 hours.  My impressions so far are good, in fact, very good.  Granted, you'll not get that same clouds parting, ray of sunshine beaming, angels singing moment as when you first held and used an iPhone but it's still pretty darned special.  In fact I get the feeling the iPad is a grower.]]></description>
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		<title>Marketing is Simples</title>
		<link>http://www.purestoneblog.co.uk/2010/03/marketing-is-simples/</link>
		<comments>http://www.purestoneblog.co.uk/2010/03/marketing-is-simples/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 16:43:28 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[James Smee]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/?p=79</guid>
		<description><![CDATA[It is.  It always has been, always will.  It’s about having a conversation.  Sometimes with people you know, sometimes with people you don't. Whether it goes well or not is entirely dependent on your banter. Make it interesting, relevant and engaging. Listen and respond.]]></description>
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		<title>10 Measures By Which To Rate Your SEO Agency</title>
		<link>http://www.purestoneblog.co.uk/2009/12/10-measures-by-which-to-rate-your-seo-agency/</link>
		<comments>http://www.purestoneblog.co.uk/2009/12/10-measures-by-which-to-rate-your-seo-agency/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 10:25:20 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Agency]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search engine optimisation]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=62</guid>
		<description><![CDATA[Customer Satisfaction Your SEO Agency should be able to provide testimonials from satisfied clients. Satisfied clients should be happy with the following points. http://www.purestone.co.uk/&#8230;/many-satisfied-customers Actual Results The SEO Agency should be able to provide evidence of ranking improvement. Measures should also cover the volume of traffic and number of conversions. http://www.purestone.co.uk/&#8230;/great-results Regular Communication Communication should [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Company Blog &amp; Looking After Rabbits</title>
		<link>http://www.purestoneblog.co.uk/2009/10/the-company-blog-looking-after-rabbits/</link>
		<comments>http://www.purestoneblog.co.uk/2009/10/the-company-blog-looking-after-rabbits/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 11:29:09 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[James Smee]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=17</guid>
		<description><![CDATA[Many months ago when planning the latest iteration of the Purestone website the inevitable subject of the company Blog arose. A furious debate ensued… Pro Bloggers: “We HAVE to have one. We’re a digital marketing agency for christ’s sake. We need to suck our own sweets.” “It will help our SEO.” “It gives the company [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>PPC’s most expensive keywords</title>
		<link>http://www.purestoneblog.co.uk/2009/06/ppc%e2%80%99s-most-expensive-keywords/</link>
		<comments>http://www.purestoneblog.co.uk/2009/06/ppc%e2%80%99s-most-expensive-keywords/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 13:54:16 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Google AdWords]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=40</guid>
		<description><![CDATA[Something that has always staggered me is the amount of money that businesses spend in advertising their services with Google, spending as much as £30 per click to generate traffic, surely this cannot be a cost effective method of generating business? Don’t get me wrong, when used effectively, PPC is a fantastic way of generating [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Twitter: here today gone tomorrow?</title>
		<link>http://www.purestoneblog.co.uk/2009/06/twitter-here-today-gone-tomorrow/</link>
		<comments>http://www.purestoneblog.co.uk/2009/06/twitter-here-today-gone-tomorrow/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 14:22:17 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=46</guid>
		<description><![CDATA[From Barack Obama to Paris Hilton everyone is at it, Twitter has taken the digital world by storm, the human urge to know what other people are doing is fuelling the growth of the website (we are a nosy bunch!) but does it have a long term future? A recent Nielson report called ‘Twitters or [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Anyone for some doom &amp; gloom? Not us.</title>
		<link>http://www.purestoneblog.co.uk/2009/06/anyone-for-some-doom-gloom-not-us/</link>
		<comments>http://www.purestoneblog.co.uk/2009/06/anyone-for-some-doom-gloom-not-us/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 14:35:27 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Agency]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[James Smee]]></category>

		<guid isPermaLink="false">http://www.purestoneblog.co.uk/gbjTest/?p=48</guid>
		<description><![CDATA[Everyone else is talking about it, so in an effort to keep up with the Joneses, we’re jumping on our very own recession soap box and venting our economic spleen.  However, contrary to the media and their continual doom and gloom mongering, we’re relatively upbeat about things and for good reason too.  A small part [...]]]></description>
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