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	<title>Purestone Blog &#187; Simon Billington</title>
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	<description>the customer engagement agency</description>
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		<title>The New BBC Homepage</title>
		<link>http://www.purestoneblog.co.uk/2011/09/the-new-bbc-homepage/</link>
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		<pubDate>Mon, 26 Sep 2011 10:11:47 +0000</pubDate>
		<dc:creator>Simon Billington</dc:creator>
				<category><![CDATA[Agency]]></category>
		<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[Design/Creative]]></category>
		<category><![CDATA[Useability]]></category>
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		<description><![CDATA[A little creative thought for a Monday morning. As per my usual routine of coffee and a quick update on the weekends events, my chrome address bar is pointed at the BBC homepage. As ever, it knows who I am and why I have returned. I can browse the results from the rugby while skipping across the latest Science and Nature [...]]]></description>
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		<title>“What do I need a designer for?”</title>
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		<pubDate>Fri, 08 Jan 2010 09:53:11 +0000</pubDate>
		<dc:creator>Simon Billington</dc:creator>
				<category><![CDATA[Design/Creative]]></category>
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		<description><![CDATA[This is a question uttered by many of those who have at some time invested in a new brochure, website or maybe a logo. &#8220;I can do that myself&#8221; &#8211; and why not, you are entitled to do so, you have Microsoft Word, you know what looks good&#8230; right? It is very easy to dismiss [...]]]></description>
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		<title>Useable Design: Nature vs Nurture</title>
		<link>http://www.purestoneblog.co.uk/2009/07/able-design-nature-vs-nurture/</link>
		<comments>http://www.purestoneblog.co.uk/2009/07/able-design-nature-vs-nurture/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 13:13:32 +0000</pubDate>
		<dc:creator>Simon Billington</dc:creator>
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		<description><![CDATA[In the ever evolving world of interactive design, delivering solutions that are relevant, engaging and visually pleasing comes second to delivering something that is usable. In order to do this you have to consider the task that is being asked of the user, and say “what is the most intuitive way I can answer this [...]]]></description>
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